Food Waste Reduction

Executive Alignment & Stakeholder Buy-In

Data Infographics: Designing the Business Case

Before an initiative can launch, it must win the boardroom. I directed and designed high-impact infographic presentation asset, as apart of a larger presentation, tailored for executive leadership. By transforming dense statistics into clear, persuasive visual narratives, these materials successfully articulated the project’s value proposition, helping secure the critical stakeholder alignment and funding required to move the project forward.

Multi-Tiered Video & Motion Strategy

Motion Graphics & Video Production: Educating the Public

To drive public engagement and app downloads, I led the creative direction and editing for a comprehensive video campaign. Using a mix of narrative editing and custom motion graphics, the content was designed to deliver complex environmental data in a clear, compelling format. I mapped out a structured distribution framework, producing long-form educational videos for YouTube alongside a coordinated Q&A series to address community questions.

Short-Form Content: Scaling for Audience Engagement

Reaching modern consumers requires high-agility messaging. I directed a series of Instagram Reels and YouTube Shorts designed to maximize social media algorithms. By condensing large data points into fast-paced, engaging micro-videos, this cross-platform content strategy dramatically increased visibility and drove awareness directly toward the food waste tracker application.

Expert Interview Curation: Translating Insights into Multi-Platform Content

I took the creative lead on transforming raw, extensive source footage from specialist interviews into a highly structured video initiative. Acting as the lead editor, I analyzed the expert discussions, curating the most impactful insights to craft a cohesive, message-driven narrative.

I then engineered a scalable content strategy from this single asset pool, building a comprehensive long-form playlist for the firm’s main YouTube channel, while simultaneously extracting shorter, condensed versions and quick-strike YouTube Shorts tailored specifically for maximum social media engagement.

Application Brand Governance & System

Branding & Style Guide Architecture: Designing the Product’s DNA

As the creative lead, I established the comprehensive branding and visual identity system for the entire digital product, codifying the rules into a definitive style guide book. I curated a purposeful color palette engineered for high digital accessibility, defined a strong typography hierarchy optimized for on-screen legibility, and established strict layout spacing rules.

This style guide book served as the single source of truth for the project, ensuring that the visual interface remained entirely unified, professional, and consistent as the platform transitioned from raw prototype to fully realized digital ecosystem.

UX Application Design & Usability Testing

Data Dashboard Prototyping: User-Centered Design Systems.

I led the UX visual architecture and brand design for a comprehensive data dashboard application. Focusing heavily on user-centered design, I co-led with a Senior UX Designer in creating responsive prototypes to gather vital user insights. This phase involved mapping clean user flows, defining intuitive interactive components, and translating national waste data into digestible, interactive charts.

Community Onboarding Parent Video

User Testing Onboarding: Bridging the Gap for Parents and Schools

When designing software for younger demographics, design leadership requires creating clear communication for the adults who support them. To onboard school-age children for the prototype usability testing phase, I directed and edited a specialized motion graphics video tailored specifically for parents. This visual explainer broke down complex testing protocols into friendly, reassuring, and easy-to-understand information, explaining exactly how their children would participate and how their data would be protected.

Educational Collateral

Print Design Systems: Executing Cross-Platform Research Tools.

To gather accurate data after the application testing was complete, I designed a cohesive system of printed research collateral. I created structured, highly legible follow-up survey forms tailored to two distinct audiences: engaging, simplified sheets for the students, and clean, professional feedback forms for the teachers. By matching the print design perfectly with the digital application’s visual system, I ensured a professional and seamless experience from the screen to the classroom page.